Brands I've worked with
Current
- Cisco/Splunk Director of Web Strategy & SEO
Past
- BMC Software Director of Web Strategy (Website Product Owner, Content/Editorial, SEO, A/B Testing, UX/UI)
- Redmont Distilling Founder, head of marketing, head distiller, web dev for Birmingham's 1st Distillery since Prohibition - now owned by Charles Barkley
- Dr. Louis Ignarro marketing, SEO, social media, website management & consulting for 1998 Nobel Laureate in Medicine for more than a decade
- Sam's Club developed mobile QR-based in-store website for Sam's Club's private label nutrition brand
- LakeHomes.com SEO for the #1 lake homes website in the US
- House Plant Collective Web design, SEO, business strategy consulting
- Beltone Audiology web marketing, web dev, SEO
- Beltone Dallas Fort-Worth web marketing, web dev, SEO
- Univision SEO strategy
- National, Alamo, & Enterprise Rental Car SEO strategy
- Extreme How-To SEO, UX, Web Dev for a leading how-to construction website
- Anderson Canyon, Big Sur marketing, web dev, management of property, construction, rentals, weddings, events, photoshoots
- Gratsi Wine SEO, digital & business strategy consulting
- Healthy Living Made Simple helped launch the most widely distributed health & wellness magazine in the US
- Glen Oaks Big Sur email, website, & social media work for a Big Sur motel & glamping hotspot
- Frank Lloyd Wright House in Alabama volunteer website work for Alabama's only Frank Lloyd Wright house
- Health is Wealth developed and managed multilingual ecommerce website to support a health and wellness book from Dr. Ignarro
- Pittman, Dutton, & Hellums Attorneys At Law paid search, SEO, web marketing
- About Face Skincare SEO consulting
- Hilton Labs ecommerce & SEO
- Earth Medicine Hemp SEO & web marketing consulting
- Drink Ten Plus SEO & web marketing consulting
- Operation USA web marketing consulting
Topics I Write About
- Using Query Strings to Enable Redirect Analytics
- Optimizing On-Site Search for B2B Websites
- Product Support Pages for SEO, UX, and beyond
- Using 404s for an Awesome Brand Experience
- The Strategic Value of Reverse Proxies for Enterprise Websites
- Why To Release Your "Annual Report" in Nov/Dec (short)
- Using Customer Complaints as Prompts for Webpage Content
- Your Marketing is Showing
- Why to Embed PDFs (short)
- Twyman's Law & The Sagan Standard for Web Analysts & A/B Testers (short)
- The Joy of Internal Stakeholder Surveys
- Solving the Reproducibility Crisis in A/B Testing
- Redirect Management: An SEO Beginner’s Guide
- Project Prioritization Frameworks for Web Teams
- How to Use SEO Traffic to Make the World a Better Place
- How to Use Regex for SEO
- Durable URLs for SEO: How, When & Why to Use Them
- How to Address Security Risks with Robots.txt Files
- B2B Content Ideas to Generate Links & Industry Influence
- SEO Strategies for Knowledge Base Self-Serve Customer Success
- When (& When Not) to Write Meta Descriptions
- How to Find Subject Matter Experts Using Slack & Other Web Communities
- Using The Jobs To Be Done (JTBD) Framework For SEO Content